Challenge: While Heifer International sends its World Ark print magazine to 1.8 million households, the organization sought to expand its reach to tech-savvy donors around the world who would care about its mission to work with communities to end hunger and poverty and care for the Earth.

Solution: The launch of a tablet magazine app with e-commerce capabilities was the path toward success for Heifer International, making them the first development nonprofit to launch a tablet magazine app. We integrated Heifer’s content strategy, which included features that merged Heifer’s gift catalog and created a digital gift giving experience into the app.

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